Marketing Lead / Product Marketing Manager

About the role

This is a dual‑track opening for two closely related marketing seats: a Founding Marketing Lead who will own and scale the full marketing engine end‑to‑end, and a Product Marketing Manager who will own positioning, launches, and sales enablement. Both roles sit at the heart of an early‑stage AI voice platform serving B2C enterprises, defining how a technically sophisticated product is communicated to the market.

Key responsibilities

• Define positioning, messaging, and storytelling that makes a complex technical product memorable and conversion‑focused.
• Lead go‑to‑market launches for new products, features, segments, and markets, including international expansion.
• Marketing Lead: own marketing strategy, budget, and KPIs; build a repeatable growth playbook across organic and paid channels; hire and scale the marketing team.
• Product Marketing: create sales decks, enablement materials, case studies, and video testimonials; own product messaging on the website; run competitive and market intelligence.
• Leverage AI and automation tools to accelerate marketing execution and inbound growth.
• Continuously test new channels and use data and pipeline impact to drive decisions.

Required profile

• Marketing Lead: 4+ years in growth or marketing with full functional ownership and meaningful budget responsibility, ideally as an early hire at an early‑stage company.
• Product Marketing: 3+ years of B2B product marketing experience, ideally at a startup or scale‑up.
• Proven ability to simplify complex technical products into clear, compelling language.
• Strong academic background from a well‑regarded university in business, marketing, or a related field.
• Experience spanning at least one early‑stage startup plus meaningful time at a scale‑up or established company.
• Early‑career consulting or similarly rigorous analytical experience is a strong plus.
• Track record of building and leading a marketing team while staying hands‑on operationally.
• Experience leading launches into new segments or international markets.
• Deep familiarity with AI and automation tools applied to marketing execution.
• Demonstrated 0‑to‑1 build and subsequent scale experience with repeatable growth playbooks.
• Refined taste, high agency, and a clear, trustworthy, visionary communication style.
• Native or fluent German and professional English are required for both roles.