Senior Energy Marketing & Brand Management Lead (Central)

About the role

The Senior Professional, Energy Marketing, Central will join Nike Energy’s Central Marketing Team to shape cultural‑driven brand experiences across Germany. Reporting to the Director of Energy Marketing, you will work closely with global Nike Energy, sports marketing, product and merchandising teams to build and activate relationships with key cultural catalysts.

Key responsibilities

• Identify, onboard and manage a portfolio of cultural catalysts in the Central region, focusing on music, art, design, fashion and innovation.
• Develop and execute partnership strategies that amplify Nike’s brand narrative and drive the future of sport.
• Provide premium brand service and product support to catalyst partners, ensuring a world‑class experience.
• Collaborate cross‑functionally with global Nike Energy, marketing, communications and product teams to align initiatives with the Energy & Central strategy.
• Monitor performance metrics and adjust tactics to maximize brand impact and business momentum.

Required profile

• Proven senior‑level experience in brand or functional brand management with a strong cross‑functional marketing focus.
• Deep knowledge of Germany’s cultural landscape and a robust network across music, art, design, fashion and social media.
• Track record of strategic decision‑making and managing external relationships with thought leaders.
• Ability to work agilely and partner with internal and external stakeholders to bring ideas to market.

Required skills