B2B Marketing Manager – Demand Generation & Trade Shows

About the role

Formo is seeking its first dedicated B2B marketing professional to build and run the marketing function. You will turn complex R&D output into compelling content and campaigns that resonate with food manufacturers, formulators, and trade audiences.

Key responsibilities

• Develop and execute the marketing strategy for major trade shows such as IFT FIRST and SupplySide, including booth narrative, pre‑show LinkedIn campaigns, e‑blasts, sponsored newsletters, banner ads, lead capture and follow‑up workflows.
• Design and run B2B demand‑generation campaigns that deliver qualified pipeline for the Commercial team.
• Coordinate trade‑press features and sponsored content to raise brand visibility.
• Create end‑to‑end content: LinkedIn posts, blog and website copy, application one‑pagers, and trade‑show collateral.
• Translate technical data and value propositions into clear, market‑facing formats for non‑expert audiences.
• Maintain a consistent production cadence for content delivery.
• Own the LinkedIn company page strategy and coordinate other social channels.
• Maintain brand guidelines, enforce claim discipline, and manage PR/earned‑media opportunities.

Required profile

• Proven experience in B2B marketing, demand generation and trade‑show activation.
• Strong ability to transform technical scientific information into clear marketing messages.
• Excellent written communication skills for creating LinkedIn posts, blogs, website copy and collateral.
• Experience managing digital campaigns, lead capture workflows and follow‑up processes.
• Familiarity with brand guideline enforcement and PR/earned‑media planning.

Required skills