Digital Marketing Specialist

About the role

We are looking for a full‑time Digital Marketing Specialist to join our team in the Frankfurt Rhine‑Main Metropolitan Area. You will plan, implement and monitor online marketing strategies to boost our brand’s digital presence.

Key responsibilities

• Develop and execute digital marketing campaigns across various channels.
• Manage and grow social media platforms to increase audience engagement.
• Monitor and optimise campaign performance using web analytics tools.
• Analyse website and campaign data to provide actionable insights.
• Collaborate with cross‑functional teams to align marketing activities with business objectives.

Required profile

• Comprehensive knowledge of digital, online and social media marketing.
• Proficiency in web analytics tools for performance tracking and reporting.
• Strong communication skills for teamwork and community interaction.
• Familiarity with current trends in digital advertising.
• Ability to design and execute data‑driven marketing strategies.
• Previous experience in an international business environment is a plus.
• Bachelor’s degree in Marketing, Communications, Business or a related field.

Required skills

• Web analytics tools