Director of Marketing

About the role

The Director of Marketing will lead the creation and scaling of a high‑performance growth engine for a fast‑growing SaaS product in Germany. This senior leader will balance strategic vision with hands‑on execution to drive measurable revenue impact across acquisition, activation, and retention.

Key responsibilities

• Build and scale customer acquisition across paid, organic, lifecycle, partnership, and product‑led channels.
• Develop and execute a data‑driven growth strategy focused on pipeline generation and revenue expansion.
• Design repeatable systems to improve conversion from visitor to paying customer.
• Lead demand‑generation initiatives and optimize performance‑marketing programs across key channels.
• Define and implement experimentation frameworks to continuously improve marketing effectiveness.
• Improve attribution, reporting, and analytics to connect marketing activity to revenue impact.
• Collaborate with Product, Sales, and Customer Success to enhance onboarding, activation, retention, and product‑led growth.
• Strengthen product positioning, messaging, and go‑to‑market narratives in a competitive SaaS landscape.
• Lead and mentor a lean marketing team, balancing strategic leadership with hands‑on execution.

Required profile

• Strong B2B SaaS marketing expertise with deep analytical capability.
• Proven experience in growth marketing or demand generation within B2B SaaS organizations.
• Track record of owning key performance metrics such as pipeline, CAC, conversion rates, or revenue growth.
• Experience working in product‑led growth environments and improving product adoption metrics.

Required skills

• Performance marketing
• Lifecycle marketing
• SEO
• Conversion rate optimization