Founding Account Executive – Nordics

About the role

Tacto is the category leader for procurement in DACH manufacturing and is expanding into the Nordics. You will own the market entry, research the region, win the first customers and create the blueprint for future growth. This is a green‑field, founder‑like GTM role based in Munich with travel to Sweden, Denmark, Norway and Finland.

Key responsibilities

• Open up the Nordics end‑to‑end: sharpen the ICP, define target accounts, win the first deals and lay the foundation for regional growth.
• Run the full sales cycle – discovery, demo, analysis on real ERP data, ROI business case and closing.
• Collaborate with the expansion team to develop the outbound playbook: messaging, sequences, segments and channels.
• Coordinate marketing activities in the Nordics to generate pipeline.
• Feed structured insight back to product, marketing and leadership to shape international expansion.

Required profile

• Several years of full‑cycle closing experience in B2B SaaS, preferably with complex or technical products and multi‑stakeholder buying processes.
• Entrepreneurial mindset – you want to build and own a market, explore what works and create a motion where none exists.
• Hands‑on, self‑driven approach: you generate your own pipeline and have previously hit targets without a large sales machine.
• Ability to translate technical depth into business impact and sell value over features.
• Fluent business‑level English; Swedish, Danish, Norwegian or Finnish is a strong plus.
• Based in Munich or willing to relocate; the role is on‑site with travel to the Nordics.

What we offer

• Competitive salary and equity with real upside.
• Vibrant in‑office culture (>4 days/week) in a central Munich office.
• Development budget, Lunch & Learns, peer mentoring and external speakers.
• 26 + 4 vacation days per year plus company rest days, regular off‑sites and team events.
• Health benefits: Wellpass membership, fruit basket, Jobrad access.
• Voluntary pension contribution and KITA subsidy for children.