Head of Launch – German Market

About the role

Whatnot is looking for a Head of Launch to own the expansion of its live‑commerce platform in Germany. You will shape the strategic vision for new categories, build high‑performing teams and drive the end‑to‑end launch of verticals that connect sellers, buyers and communities.

Key responsibilities

• Map the German e‑commerce landscape, analyse market data and competitive dynamics to identify priority categories.
• Define and communicate a category strategy tailored to German consumer culture.
• Create a rolling action plan, set trade‑offs and align priorities with leadership.
• Develop a zero‑to‑one playbook for sourcing, validating and launching new categories.
• Directly manage a generalist launch team responsible for seller onboarding, influencer activation and community events.
• Set performance goals, run structured 1:1s, provide feedback and hold the team accountable.
• Identify hiring needs, participate in recruiting and onboarding as the German business scales.

Required profile

• Proven experience in market development, category launch or general management within e‑commerce or marketplace environments.
• Strong understanding of German consumer behavior and the local competitive landscape.
• Demonstrated ability to lead cross‑functional teams and deliver results in fast‑moving settings.
• High ownership mindset with a data‑driven approach to decision making.

Required skills

What we offer

• Opportunity to shape a new market for a fast‑growing global live‑shopping platform.
• Remote work flexibility within a globally distributed team.
• Collaborative culture focused on impact, innovation and rapid growth.