Head of Product Marketing (SaaS)

About the role

Tradebyte is seeking a Head of Product Marketing to lead the transition of its platform into the primary growth engine. This senior, entrepreneurial role sits at the intersection of product, sales, and marketing, shaping go‑to‑market strategy and narrative for a multi‑capability SaaS platform.

Key responsibilities

• Define and execute the product marketing strategy, positioning the platform as the main driver of customer growth.
• Architect, lead and deliver end‑to‑end go‑to‑market plans across product, sales, customer success and marketing.
• Craft clear positioning and narrative that translates complex platform capabilities into compelling stories.
• Bridge market intelligence, competitive insights and customer signals into product roadmap decisions.
• Build the product marketing function from scratch, designing launch processes, sizing, resourcing and creating a repeatable playbook.

Required profile

• Proven track record in product marketing for multi‑product B2B SaaS or platform businesses.
• Experience building a product marketing function or establishing frameworks and processes independently.
• Exceptional storytelling and communication skills to align cross‑functional teams.
• Ability to lead change, motivate teams and translate strategic mandates into new ways of working.
• Rapid mastery of complex platform architectures and fashion‑tech dynamics with commercial authority.

Required skills

• Product marketing strategy and positioning.
• Go‑to‑market planning and execution.
• Market intelligence and competitive analysis.
• Cross‑functional collaboration (product, sales, customer success, marketing).
• Team building and leadership.

What we offer

• Employee shares program.
• 40% discount on fashion and beauty products sold by Zalando, 30% discount on Lounge by Zalando, plus external partner discounts.
• Hybrid working model within Germany or the UK, with occasional office attendance.
• Up to 30 days of remote work abroad per year.
• 27 days of vacation per year for full‑time employees.
• Relocation assistance (subject to agreement), family services, health and wellbeing options, mental health support, and development training.