Head of SEO – Lead Strategy for International Affiliate Portfolio

About the role

We are a fast‑growing performance‑marketing company looking for a strategic, hands‑on SEO Lead to own the SEO performance of multiple high‑performing affiliate websites across international markets. Based in Berlin with hybrid working, you will shape strategy, execution and commercial outcomes while collaborating with world‑class publishing partners.

Key responsibilities

• Own the SEO strategy for a portfolio of high‑performing affiliate sites.
• Launch new affiliate websites from concept to go‑live in multiple markets.
• Drive on‑page and off‑page SEO to improve rankings, traffic and revenue.
• Develop and execute content‑led SEO strategies for long‑term organic growth.
• Lead backlink acquisition and link‑building campaigns to boost domain authority.
• Manage relationships with publishers, agencies and external partners.
• Identify new market opportunities through keyword research, competitor analysis and market sizing.
• Lead, mentor and develop a team of SEO Content Managers.
• Collaborate with Product, Content and Commercial teams to prioritise high‑impact SEO initiatives.

Required profile

• Proven experience leading SEO strategy within affiliate marketing, publishing or high‑growth digital businesses.
• Strong leadership background with a track record of managing and developing SEO teams.
• Excellent knowledge of content‑led SEO, on‑page and off‑page optimisation.
• Hands‑on experience running successful link‑building campaigns.
• Commercial understanding of how SEO drives traffic, conversions and revenue.
• Native German speaker and fluent English.
• Strong analytical skills and ability to prioritise work based on commercial impact.
• Comfortable working in fast‑paced, entrepreneurial environments.
• Experience with publishers or publisher partnerships is a plus; iGaming or affiliate‑marketing background is desirable.

Required skills

• On‑page SEO
• Off‑page SEO
• Link‑building
• Keyword research
• Competitor analysis

What we offer

• Competitive salary up to €85,000 per year.
• Hybrid working model based in Berlin.