Influencer Marketing Manager – French Market

About the role

We are looking for an Influencer Marketing Manager to own and scale our creator ecosystem in France. You will turn influencer collaborations into a profitable growth channel for Pomélo+Co, shaping strategy, execution, and performance measurement.

Key responsibilities

• Develop and execute end‑to‑end influencer marketing strategy for the French market.
• Build and maintain a network of nano to macro creators on TikTok and Instagram.
• Design campaign strategies focused on profitability and manage budgets.
• Scale top‑performing content using Spark Ads in partnership with the performance team.
• Launch and oversee an affiliate program.
• Own KPIs such as ROAS, CAC, AOV, CPM, and CM3.
• Negotiate contracts with creators and agencies.
• Monitor French market trends to identify emerging creators.
• Produce performance reports with actionable recommendations.

Required profile

• Minimum 2 years of influencer marketing experience, preferably in a beauty or lifestyle D2C environment.
• Native‑level French and business‑fluent English.
• Existing network of French beauty creators and/or agencies.
• Ability to manage 100+ creators per month efficiently.
• Strong focus on KPI‑driven influencer marketing.

Required skills

• Storyclash (influencer marketing tool)
• Shopify Analytics or KLAR (e‑commerce insights platforms)
• Experience with Spark Ads for content amplification

What we offer

• Full ownership of the French market with strategic impact.
• Transparent business metrics and direct influence on company growth.
• Hybrid work model (up to two remote days per week).
• Modern Berlin office near Rosenthaler Platz, dog‑friendly.
• Urban Sports Club membership and employee discounts via Probonio.
• Regular team lunches, events, and free company products.