Marketing Operations Specialist (m/f/d)

About the role

RobCo is building the autonomous industrial robotics category and needs a Marketing Operations Specialist to be the operational backbone of the marketing team. You will ensure data quality, maintain tools, route leads, and make campaigns fully trackable from start to finish.

Key responsibilities

• Own end‑to‑end lead upload process across trade shows, campaigns and inbound sources.
• Maintain CRM data health through deduplication, enrichment, segmentation and regular audits.
• Design and manage lead routing workflows and lead scoring models in partnership with sales.
• Build, optimise and monitor marketing automation workflows across the full funnel, including nurture sequences and trigger‑based campaigns.
• Set up UTM structures, track campaigns and produce attribution reports.
• Create and maintain real‑time dashboards on pipeline contribution, campaign performance and funnel health.
• Administer core marketing tools (CRM, automation platform, analytics) and update CMS landing pages.
• Evaluate, onboard and integrate new technology into the marketing stack.

Required profile

• 3–5 years of hands‑on experience in Marketing Operations or Revenue Operations, preferably in a B2B tech or industrial environment.
• Fluent in German and English, working daily with teams in Munich and Austin.
• Strong analytical mindset and a “builder” mentality – you set up and fix systems yourself.

Required skills

• Deep knowledge of a major CRM (e.g., Salesforce, HubSpot) and a marketing automation platform.
• Experience with lead management, list hygiene and large‑scale data imports.
• Proficiency in creating dashboards, attribution models and UTM tracking.
• CMS administration and web‑operations basics.
• Integration of marketing and sales tech stacks.