Media Strategist – Hybrid – Frankfurt

About the role

The Media Strategist will translate regional media strategies into market‑specific plans for high‑profile European clients. Working in a hybrid setting from Frankfurt, you will drive campaign performance across digital and traditional channels while supporting the agency’s in‑house media capabilities.

Key responsibilities

• Convert regional media strategies into local market plans, budgets, channel recommendations and performance frameworks.
• Plan, measure, track and optimise campaigns using data‑led approaches across digital and traditional media.
• Implement operational processes, tools and best practices to evolve in‑house media capabilities.
• Collaborate with client teams, agencies and platform partners to ensure seamless execution across markets.
• Monitor campaign performance, maintain measurement frameworks and identify opportunities to improve efficiency and ROI.

Required profile

• 5+ years of experience in media strategy, planning or integrated media, either agency‑side or client‑side.
• Strong understanding of full‑funnel media planning across digital and traditional channels.
• Proven experience working across multiple European markets and with diverse stakeholder groups.
• Fluent English communication skills; additional European languages are a plus.

Required skills