Offline Marketing Manager – TV, VOD, OOH & Radio

About the role

We are looking for an Offline Marketing Manager to lead TV, VOD, (D)OOH and radio campaigns in Germany and international markets. You will connect performance and brand KPIs, advise digital brands on scaling, and build lasting client relationships.

Key responsibilities

• Take full responsibility for assigned clients and their ATL marketing campaigns (TV, VOD, (D)OOH, radio).
• Advise digital companies on data‑driven marketing opportunities.
• Plan, buy, control and continuously optimise German and international ATL campaigns.
• Prepare clear campaign reporting using third‑party attribution tools.
• Analyse and interpret results, presenting insights to clients.
• Build long‑term, yield‑rich relationships with international clients and partners.
• Communicate the agency’s vision to potential new clients and stakeholders.
• Support team members and share best practices.

Required profile

• Minimum 2 years of offline marketing experience for digital brands or DRTV.
• Strong knowledge of the German media market, including audience measurement and sales houses.
• Excellent analytical skills and comfort working with numbers and Excel.
• Familiarity with German planning tools such as TV Control and competitor analysis tools like Nielsen.
• Entrepreneurial, proactive and hands‑on mindset.
• Understanding of short‑, mid‑ and long‑term campaign impact and related KPIs.
• Result‑oriented working style.
• Experience in a startup or digital‑brand marketing environment is a plus.
• Good negotiation skills are a plus.

Required skills

• Excel
• TV Control
• Nielsen

What we offer

• Flexible working hours and hybrid work model (Berlin or Munich office, home or anywhere).
• Unlimited vacation days.
• Equipment for remote work, available for personal use.
• JobRad bike/e‑bike lease program.
• Urban Sports Club membership with company contribution.
• Regular team and company events.