Omnichannel Orchestration Architect (Consultant)

About the role

We are seeking an experienced Omnichannel Orchestration Architect to lead the design and implementation of a unified, technology‑enabled omnichannel ecosystem. This hands‑on, highly conceptual consulting role will translate strategic ambition into a scalable architecture that connects CRM, web, content, and other customer touchpoints across a global, multi‑country environment.

Key responsibilities

• Assess the current omnichannel landscape, identify integration gaps, and map end‑to‑end customer journeys.
• Design target architecture spanning Salesforce Life Sciences Cloud, Adobe Experience Manager (AEM), DAM, campaign platforms, and data layers.
• Build a unified customer data foundation covering HCP/HCO profiles, identity, consent, and interaction data with governance and activation.
• Define cross‑channel orchestration logic for field force, digital, and medical engagement, enabling segmented, triggered, and personalized journeys.
• Integrate content lifecycle and governance from creation through MLR review, approval, DAM storage, and channel activation.
• Translate commercial excellence vision into a pragmatic roadmap, prioritising use cases, pilot markets, and phased rollout.
• Define the target operating model, identify capability gaps, and recommend roles, team structure, and partner setup.
• Serve as senior cross‑functional integrator aligning business, IT, CRM, digital, and data stakeholders.

Required profile

• 10+ years in omnichannel strategy, MarTech architecture, CRM, or digital transformation.
• Proven track record designing integrated, end‑to‑end marketing technology ecosystems.
• Deep expertise with Salesforce Life Sciences Cloud, AEM, DAM, marketing automation, and CDP/identity platforms.
• Experience in global, multi‑market organisations with varying maturity levels.
• Strong stakeholder management and ability to align diverse teams around a technical vision.

Required skills

• Salesforce Life Sciences Cloud
• Adobe Experience Manager (AEM)
• Digital Asset Management (DAM)
• Customer Data Platform (CDP) and identity management
• Data integration and governance
• Marketing automation platforms