Performance Marketing Manager

About the role

Join a fast‑paced, data‑driven marketing team in Germany and own the paid acquisition strategy across major digital platforms. You will drive measurable growth for an innovative digital platform by continuously optimizing campaigns, running experiments, and collaborating with product, analytics, creative, engineering, and compliance teams.

Key responsibilities

• Execute, optimize, and scale paid acquisition campaigns on Google Ads (Search, Performance Max, Display, YouTube, App Campaigns).
• Manage and improve Apple Search Ads to acquire high‑quality mobile app users.
• Monitor performance using CAC, CPA, ROAS, LTV, conversion rates and user quality metrics.
• Design, run, and analyse A/B tests on audiences, creatives, bidding strategies, landing pages and campaign structures.
• Build performance dashboards and deliver actionable insights with marketing analytics and BI tools.
• Oversee substantial advertising budgets, ensuring efficient spend allocation and sustainable growth.
• Collaborate cross‑functionally to enhance attribution models, measurement frameworks and conversion funnels.
• Stay updated on industry trends, platform changes, privacy regulations and best practices while maintaining platform relationships.

Required profile

• Bachelor’s degree in Marketing, Business, Analytics or a related field.
• Minimum 5 years of hands‑on performance marketing experience with full ownership of paid search and user acquisition campaigns.
• Proven track record managing six‑ or seven‑figure monthly advertising budgets and scaling high‑growth products.
• Deep expertise in Google Ads and strong results in campaign optimisation.
• Experience with mobile marketing measurement platforms such as AppsFlyer.
• Experience with Apple Search Ads is strongly preferred.

Required skills

• Google Ads
• Apple Search Ads
• AppsFlyer (or equivalent mobile measurement platform)
• Google Analytics 4