Performance Marketing Manager

About the role

We are seeking a Performance Marketing Manager to lead paid acquisition strategy for a fast‑growing ecommerce business in Germany. The role combines strategic leadership with hands‑on campaign optimisation, analytics and cross‑functional collaboration.

Key responsibilities

• Own the end‑to‑end paid media strategy across Google Ads, Meta Ads and emerging acquisition channels.
• Manage external agencies, set performance expectations and drive accountability for results.
• Build a roadmap to transition selected activities from agency‑led execution to internal ownership.
• Directly optimise campaigns – targeting, bidding, creative testing and conversion tracking – to improve efficiency and ROI.
• Oversee Google Search, Shopping, Performance Max and YouTube campaigns, as well as Meta prospecting, retargeting and product launch initiatives.
• Explore new channels such as affiliate programmes, influencer partnerships, Reddit and LinkedIn advertising.
• Define measurement frameworks, reporting dashboards and key metrics (ROI, revenue contribution, CAC).
• Collaborate with merchandising, lifecycle, creative and sales teams to align paid media with broader commercial goals.
• Drive experimentation by formulating hypotheses, analysing results and scaling successful tactics.

Required profile

• Data‑driven performance marketing professional with proven experience in paid acquisition for ecommerce.
• Strong track record of managing agencies and delivering revenue‑focused results.
• Comfortable owning KPI targets, making strategic decisions and operating in a fast‑paced environment.

Required skills

• Google Ads (Search, Shopping, Performance Max, YouTube)
• Meta Ads (prospecting, retargeting, creative testing)
• Affiliate marketing and influencer partnership management
• Reddit and LinkedIn advertising
• Conversion tracking and analytics
• Reporting dashboards and performance measurement