Performance Marketing Manager – Paid Social & Creative Strategy

About the role

As a Performance Marketing Manager you will be the engine behind our new‑customer acquisition, overseeing international Meta and TikTok campaigns and turning data‑driven insights into high‑impact creative assets.

Key responsibilities

• Plan, launch and continuously optimise full‑funnel campaigns on Meta and TikTok with a focus on CPA and ROAS.
• Analyse creative performance, identify winning hooks, transitions and CTAs and translate findings into clear briefs for creators and designers.
• Build and maintain smart account structures using platform features such as Meta Advantage+ Shopping, TikTok Spark Ads and Shopping Ads.
• Allocate and adjust budgets across multiple European markets, scaling successful creatives based on data.
• Implement a testing framework to stay ahead of fast‑moving social trends and platform updates.
• Report daily performance metrics and share insights with the growth team to coordinate scaling efforts.

Required profile

• 2‑4 years of hands‑on D2C e‑commerce performance‑marketing experience.
• Proven track record managing campaigns in Meta Ads Manager and TikTok Ads Manager.
• Strong visual sense for social‑first video content and ability to turn trends into measurable results.
• Comfortable working with product catalogs, feeds and modern attribution tools.
• Fluent in English and German; additional European language a plus.

Required skills

• Meta Ads (including Advantage+ Shopping)
• TikTok Ads Manager (including Spark Ads, Shopping Ads)
• Product catalog and feed management
• Analysis of platform metrics (CTR, watch time, hook rates)

What we offer

• Discount on all company products.
• 28 days paid vacation plus up to 5 days off between Christmas and New Year.
• Urban Sports Club membership and choice of Swapfiets bike rental or Deutschlandticket subsidy.
• Hybrid work model encouraging in‑person collaboration.