Regional Director of Sales

About the role

As the Regional Director of Sales based in Germany, you will lead commercial growth across the EMEA region for advanced healthcare technology solutions. You will shape the regional sales strategy, work closely with marketing, regulatory affairs, customer success and executive leadership, and build high‑performing direct and distributor‑led teams.

Key responsibilities

• Define and execute the EMEA commercial strategy, including market prioritisation, territory planning, channel strategy and resource allocation.
• Own regional revenue targets, bookings, pipeline generation, forecasting accuracy and overall sales performance.
• Lead and optimise distributor and channel partner performance across multiple EMEA markets.
• Recruit, develop and manage regional sales teams, including account managers and clinical sales specialists.
• Drive direct sales activities in markets without distributor partnerships.
• Build and maintain relationships with key opinion leaders, academic institutions and strategic healthcare stakeholders.
• Increase brand awareness through conferences, marketing initiatives and customer advocacy programmes.
• Collaborate with regulatory teams to support market access, product approvals and regional expansion.
• Oversee sales operations using CRM systems, ensuring accurate forecasting and performance tracking.
• Travel across the EMEA region to support customers, partners and business development initiatives.

Required profile

• 5+ years of experience in radiation oncology or medical technology sales.
• 3+ years of leadership experience managing sales teams across multiple EMEA countries.
• Proven track record in both direct and distributor‑led sales models within healthcare or enterprise environments.
• Experience selling into public healthcare systems, academic hospitals or large medical networks.
• Strong understanding of healthcare procurement processes, including RFP‑driven environments.
• Demonstrated ability to build accurate forecasts, manage pipelines and deliver consistent revenue growth.
• Willingness to travel regularly across the EMEA region.

Required skills

• Salesforce (CRM)