Senior B2B Marketing Manager – Demand Generation & Founder-Led Growth

About the role

DCMN is a Berlin‑based pioneer of Brandformance® marketing, combining brand‑building with performance video advertising. We are looking for a (Senior) B2B Marketing Manager to build our demand‑generation engine, shape founder‑led content and turn positioning, case studies and events into qualified conversations with CMOs and founders.

Key responsibilities

• Develop and manage campaigns for key offers (TV, CTV, Total Video, Brandformance) including landing pages, lead magnets, CRM campaigns, newsletters, LinkedIn campaigns and retargeting.
• Shape and guard the DCMN brand narrative across the website, social channels and public platforms.
• Co‑create a LinkedIn content plan with the founder, turning sales calls, client projects, market observations and events into strong content ideas.
• Design and run scalable AI‑driven marketing experiments, such as GEO‑focused content and simple YouTube formats.
• Build sales enablement materials: case studies, one‑pagers, industry narratives, offer pages and presentation modules.
• Develop multi‑channel nurturing strategies with sales to re‑engage dormant accounts, former clients and warm leads, tracking activities to understand pipeline impact.
• Support marketing and follow‑up for events, roundtables and CMO formats, focusing on relevance and relationships.
• Evaluate campaign effectiveness, identify improvements and proactively recommend new tactics.
• Brief external copywriters and freelancers, provide feedback and ensure content creates measurable impact.

Required profile

• 5–8 years of experience in B2B marketing, growth, demand generation, agency, SaaS, media or consulting.
• Hands‑on experience with AI/LLM tools for content creation and workflow optimization.
• Strong writing, positioning and storytelling skills, especially on LinkedIn and founder‑led marketing.
• Good understanding of B2B sales, lead generation and pipeline creation.
• Experience with CRM, newsletters, landing pages and simple campaign funnels.
• Basic knowledge of video creation (scripting, recording simple YouTube formats) and AI indexing of video metadata.
• Ability to manage external freelancers, designers or copywriters.
• Structured working style with a strong bias for execution.
• Genuine interest in media, growth, brand building, TV, CTV and performance marketing.

Required skills

• LinkedIn
• AI/LLM tools
• CRM
• Newsletter platforms
• Landing page builders
• Video scripting/recording

What we offer

• Flexible working hours and hybrid model (Berlin office, home or anywhere).
• Unlimited vacation days.
• Equipment for remote work, also available for personal use.
• JobRad bike‑leasing program.
• Urban Sports Club membership with company contribution.
• Regular team and company events.