Senior Director, Brand Management, Sparkling Flavors

About the role

The Senior Director, Brand Management will own the end‑to‑end brand agenda for the full portfolio of sparkling flavors in Germany. Reporting to the Vice President of Marketing, this leader drives sustainable growth, strengthens brand equity and ensures world‑class execution across innovation, communication and commercial activation.

Key responsibilities

• Lead the total brand strategy for Germany, defining long‑term and annual plans that drive brand growth, market‑share expansion and consumer relevance.
• Oversee integrated brand plans covering media, creative, innovation, packaging, shopper and commercial activation, and monitor performance metrics such as brand health, net sales, gross profit, equity and penetration.
• Guide the innovation pipeline, ensuring new products are differentiated, culturally resonant and supported by best‑in‑class creative and IMX activation.
• Collaborate closely with the Customer & Commercial senior director to align brand and commercial plans across all channels and provide sales teams with compelling brand narratives and activation toolkits.
• Partner with bottler leadership, franchise, RGM, supply‑chain and finance functions to develop joint system plans and ensure cohesive execution across the value chain.
• Lead a multidisciplinary team of brand managers, fostering insight‑driven, commercially grounded strategies and flawless market execution.

Required profile

• Proven senior‑level experience in brand management or marketing within the consumer‑goods sector, preferably in beverages.
• Strong track record of delivering sustainable growth and market‑share gains in a national market.
• Excellent strategic thinking, analytical and commercial acumen, with the ability to translate consumer insights into actionable brand plans.
• Demonstrated leadership skills, capable of managing and developing cross‑functional brand teams.
• Fluency in German and English, with deep understanding of the German market dynamics.

Required skills