Senior Director, Integrated Marketing Experiences (IMX) – Germany

About the role

Coca‑Cola is looking for a Senior Director to own the Integrated Marketing Experiences (IMX) function across Germany. In this senior leadership position you will shape how the brand portfolio connects with consumers at every touchpoint, blending creativity, media, partnerships and data‑driven insight.

Key responsibilities

• Define and execute a best‑in‑class IMX strategy for all Coca‑Cola brands in Germany.
• Orchestrate full‑funnel media, content and partnership initiatives that drive brand equity and growth.
• Lead high‑impact media investment and optimisation across paid, owned and earned channels.
• Collaborate with Brand, Commercial and Bottling teams to ensure unified execution.
• Elevate performance through data‑led decision making and advanced measurement frameworks.
• Manage and develop a high‑performing internal team and a network of agency and platform partners.

Required profile

• 10‑15+ years of experience in integrated marketing, media or IMX leadership.
• Proven track record delivering measurable impact in complex, multi‑brand environments.
• Strong analytical mindset with expertise in data‑driven marketing and performance measurement.
• Exceptional stakeholder management and team development capabilities.
• Fluent in German and English.

Required skills

• Data‑driven marketing and performance measurement.
• Integrated media planning and optimisation.
• Strategic brand partnership development.

What we offer

• Competitive annual incentive (approximately 30% of base).
• Opportunity to shape connections for a world‑iconic brand portfolio.
• Dynamic, inclusive culture focused on growth and continuous learning.