Senior Director of Product, Engagement

About the role

HelloFresh is expanding beyond weekly meal kits to become a daily kitchen companion. The Senior Director of Product, Engagement will lead the Engagement tribe, shaping how customers interact with the brand across discovery, loyalty, and referral experiences.

Key responsibilities

• Define and execute the product vision, strategy, and roadmap for daily discovery, cooking experience, loyalty, and referral mechanics.
• Lead, coach, and grow a team of ~4 Directors and Associate Directors along with their squads, raising product thinking and execution standards.
• Manage a hybrid operating model that balances traditional product squads with a fast‑moving “startup” squad focused on AI‑enabled workflows.
• Establish prioritization frameworks that balance short‑term business milestones with long‑term strategic bets.
• Own key performance metrics such as daily active users, habit formation, lifetime value, retention, and referral‑driven acquisition.
• Partner as a peer with engineering and design leadership to co‑own product delivery.
• Collaborate with marketing and CRM on program communications, reward economics, and commercial strategy, including external vendor relationships.

Required profile

• Extensive senior‑level product leadership experience, preferably in consumer‑facing digital products.
• Proven track record of building AI‑enabled product experiences and scaling product organizations.
• Strong ability to mentor and develop senior product managers and directors.
• Strategic mindset with a focus on measurable commercial outcomes.

Required skills

What we offer

• Opportunity to shape a high‑visibility product portfolio at a fast‑growing food‑tech company.
• Leadership of a cross‑functional tribe with direct impact on growth and customer loyalty.
• Collaborative environment working closely with engineering, design, marketing, and data teams.