Senior Global Integrated B2B Marketing Manager

About the role

Wolt is looking for a senior leader to own the end‑to‑end marketing direction for its strategic B2B unit, Wolt for Work. You will translate business goals into a cohesive, global go‑to‑market strategy that drives growth across markets.

Key responsibilities

• Own the global integrated marketing strategy and initiative roadmap, aligning with product, sales and regional priorities.
• Partner with product, commercial and local stakeholders to translate business objectives into 360‑degree marketing plans.
• Coordinate product marketing, content, paid media, lifecycle, events, brand, creative and PR into unified GTM programs.
• Lead selected global and market‑level initiatives from definition through delivery and impact measurement.
• Define priorities, make trade‑offs and focus on highest‑impact opportunities.
• Shape the market narrative, brand positioning, key messages and external storytelling for Wolt for Work.
• Define and track success metrics across awareness, adoption and revenue, turning performance data into actionable insights.
• Manage allocated campaign budgets with accountability for ROI.
• Identify gaps, risks and opportunities early, driving alignment across senior stakeholders without direct authority.

Required profile

• Senior marketing professional with a proven track record in B2B environments.
• Trusted partner to product and commercial leaders, influencing without direct people management.
• Strong strategic judgment, ability to ask hard questions and challenge assumptions.
• Excellent communication skills to align cross‑functional teams and senior stakeholders.

Required skills