Senior Influencer Marketing Manager

About the role

You will support Sunday Natural’s Influencer Marketing strategy and constantly challenge the status quo to drive commercial growth while appreciating the essential nature of influencer marketing. You will develop ideas to improve our understanding of its impact, guiding ambitious scaling plans across multiple social media channels, influencer engagement, and international markets.

Key responsibilities

• Oversee substantial growth of investment into the DACH influencer program and ensure commercial value.
• Manage at least one product category strategically, aligning influencer rosters with campaign goals.
• Create and execute plans to activate a large community of influencers across Instagram, YouTube, TikTok and other channels.
• Follow a clear influencer strategy, test multiple campaigns, and identify high‑performing creators that drive revenue.
• Evaluate influencer performance using clear success metrics and revenue contribution.
• Optimize campaign learnings to scale effective tactics and meet commercial targets.
• Spearhead activation strategies beyond influencers’ own channels through content, partnerships, events and other communications.

Required profile

• 5+ years in creator marketing with a deep passion for health and nutrients.
• Experience in both performance and brand campaigns, measuring CAC, ROI, EMV, CPM and brand reputation.
• Vast network of influencers, agencies and talent managers across health, lifestyle, beauty, travel, Gen Z, GRWM and Vlogs.
• Proven ability to create culturally relevant content for beauty, vitamins, supplements, female health, collagen, weight loss or sleep brands.
• Experience managing and scaling an influencer program with six‑digit monthly spend.
• Strategic budget allocation and performance monitoring to influence KPIs and maximize ROI.
• Knowledge of the latest trends and ability to apply them to Sunday.
• Fluency in German and English.

What we offer

• Discount on all products, from essential oils to vitamins.
• 28 days paid time off per year plus up to 5 additional days between Christmas and New Year.
• Urban Sports Club membership and bike‑rental or subsidy for the Deutschlandticket.
• Hybrid work model with at least one home‑office day per week.
• Discounts of up to 50 % on brands such as Flaconi, Bosch, Apple or Expedia.
• Real ownership of projects, room for new initiatives and the chance to implement your ideas.
• Inviting office spaces with organic teas and superfoods, plus regular tea parties, seasonal feasts and influencer events.