Senior Manager, Brand Management – Germany

About the role

The Senior Manager, Brand Management is responsible for delivering high‑quality brand execution for a leading iconic brand in the German market. Working within a fast‑paced frontline marketing team, the role focuses on local activation, adaptation of centrally developed plans, and end‑to‑end delivery of brand initiatives across multiple channels and consumer occasions.

Key responsibilities

• Assess local consumer opportunities using research, insight and performance data.
• Develop and execute activation plans across paid, owned and earned media, including advertising, digital content, experiential events, sampling and shopper programmes.
• Localise and activate global assets while ensuring brand governance, compliance and consistent brand identity.
• Lead end‑to‑end execution cycles, managing timelines, approvals, budgets and asset delivery.
• Collaborate with Commercial, RGM, Insights, Shopper, Finance, Legal and bottler partners to ensure cohesive execution.
• Monitor brand performance across KPIs such as net revenue, gross profit, brand health, distribution and campaign effectiveness.
• Provide briefs and direction to creative, digital and experiential agencies.

Required profile

• Resourceful, analytical and hands‑on marketer capable of turning strategy into impactful execution.
• Strong project leadership, creative judgement and commercial understanding.
• Ability to operate autonomously, make executional decisions and work within resource‑constrained environments.
• Excellent cross‑functional collaboration and communication skills.

Required skills