Senior Manager, Brand, Social & Creators

About the role

We are looking for a Senior Manager, Brand, Social & Creators to shape brand storytelling and build meaningful connections with audiences across Europe. Based in Germany, you will develop social strategies, manage creator partnerships and bring brand campaigns to life on multiple digital channels.

Key responsibilities

• Execute and adapt regional social and creator strategies, turning global brand direction into engaging campaigns, content and partnerships for European audiences.
• Own day‑to‑day management of creator and influencer relationships, including sourcing, outreach, briefing, coordination, contracting support and performance tracking.
• Develop and coordinate social media content across X, TikTok, Instagram, Discord and LinkedIn, ensuring consistent messaging and brand identity.
• Create content strategies that blend evergreen storytelling with real‑time cultural moments and community‑driven opportunities.
• Support brand campaigns by collaborating with marketing, legal, compliance and regional teams to ensure relevance and alignment with local requirements.
• Manage workflows involving junior team members, freelancers or external agencies to guarantee high‑quality execution and timely delivery.
• Monitor social engagement, creator performance and campaign results, using insights and analytics to improve future initiatives.
• Build authentic relationships with online communities and creators while staying informed about emerging trends, platforms and digital culture.

Required profile

• 5+ years of experience in brand marketing, social media, creator or influencer marketing, preferably in fast‑moving sectors such as crypto, fintech or technology.
• Strong understanding of the European social media and creator landscape, including regional audience behaviours and platform‑specific trends.
• Proven track record managing creator or influencer partnerships from outreach through execution, reporting and optimisation.
• Hands‑on experience growing brand presence across major social platforms and creating content strategies that drive engagement.

Required skills

• Experience with social platforms X (formerly Twitter), TikTok, Instagram, Discord and LinkedIn.
• Ability to analyse social and creator performance data to inform strategy.
• Project‑management skills for coordinating cross‑functional teams and external partners.