Senior Social Media Manager – Platform & Artist Relations

About the role

Colors has built a platform that enables creatives to share their art. The Senior Social Media Manager will lead strategy and execution of digital channels, aligning platform development, social media, and artist engagement to grow community and audience. This cross‑functional role also supports the Artist Relations team.

Key responsibilities

• Define the social media strategy and roadmap for COLORS platforms, aligning with organizational goals and user needs.
• Oversee and actively execute social media campaigns across all platforms, ensuring brand consistency and timely rollouts.
• Align social media and platform objectives to create a cohesive user journey that drives discovery and community building.
• Prioritize platform feature development based on user feedback, market research, and business objectives.
• Contribute to the monthly analytics review, generating performance reports and recommending improvements.
• Mentor and guide the Junior Social Media Manager on day‑to‑day activities.
• Collaborate with the Artist Relations team to support artist development, visibility, and creative expression.
• Serve as a bridge between artists and COLORS, incorporating feedback into platform features and engagement tools.

Required profile

• 5+ years of experience in social media management with a proven record of growth and engagement.
• Established network with key partners such as Meta and TikTok.
• Background in a label or artist‑focused environment and strong understanding of artist development.
• Deep knowledge of social media trends, audience behavior, and cross‑platform storytelling.
• Excellent communication and collaboration skills across content, marketing, and product teams.
• Strong project‑management abilities, organized and deadline‑driven.
• Proficiency in analyzing performance metrics and user insights to inform strategy.
• Awareness of cultural trends and the evolving creator landscape.
• Passion for music and alignment with the COLORS brand and culture.

What we offer

• A high degree of responsibility, professional autonomy, and creative freedom of expression.
• An inspirational, motivational environment with the chance to shape a global brand.
• Ongoing support from the People & Culture team across Berlin, New York, and London.