Territory Sales Manager – Germany

About the role

This is a hands‑on, field‑based sales position focused on opening new dealer accounts and getting X‑LAB bikes onto shop floors across a defined German territory. You will spend most days in‑market, meeting shop owners and managers face‑to‑face to build the brand’s presence.

Key responsibilities

• Build X‑LAB’s presence across your territory by regularly visiting independent bicycle dealers.
• Prospect for and open new dealer accounts through planned outreach, referrals, industry relationships, and in‑person cold visits.
• Manage the sales process from the first conversation through account setup and initial order.
• Grow productive relationships with new and existing dealers.

Required profile

• 5+ years of relationship‑based sales experience, preferably with small and midsize businesses.
• Comfort and flexibility to travel up to four days per week in the field.
• Strong territory planning, organization, CRM, and follow‑up skills.
• Interest in cycling, sporting goods, specialty retail, or performance products.
• Fluent communication in English and local languages.

What we offer

• Competitive salary.
• Demo bike fleet and comprehensive travel allowances.
• Paid time off policy.
• Comprehensive medical, dental, and vision coverage.