VP of Influencer Marketing

About the role

We are seeking a visionary VP of Influencer Marketing to lead and scale a world‑class influencer marketing organization in Germany. This executive role will define long‑term strategy, drive operational excellence, and deliver measurable business impact within a fast‑growing, technology‑driven environment.

Key responsibilities

• Develop and execute a long‑term influencer marketing strategy that builds a scalable creator organization and drives sustainable growth.
• Expand and strengthen a high‑quality global creator network across multiple industries, platforms, and audience segments.
• Establish and nurture long‑term relationships with creators, talent representatives, and strategic partners to maximize engagement and retention.
• Design systems for seamless onboarding, communication, payments, campaign execution, and ongoing relationship management.
• Transform influencer marketing into a scalable growth engine by improving creator sourcing, matching, licensing, and performance optimization.
• Collaborate closely with Growth, Creative, Client Services, Operations, and executive leadership to deliver measurable outcomes.
• Optimize operational processes for sourcing, outreach, negotiations, contracting, production, reporting, and delivery.
• Leverage AI, automation, and emerging technologies to enhance efficiency, forecasting, creator discovery, and decision‑making.
• Define KPIs, operating frameworks, and performance standards while building and mentoring a high‑performing global team.
• Monitor industry trends, emerging platforms, and creator‑economy innovations to maintain competitive advantage.

Required profile

• 8+ years of leadership experience in influencer marketing, creator partnerships, creator operations, talent management, or related fields.
• Proven track record of building, leading, and scaling high‑performing influencer marketing organizations or creator‑focused teams.
• Extensive experience managing large creator ecosystems and developing long‑term creator relationships.
• Strong understanding of the creator economy, emerging platforms, and industry trends.

Required skills