B2B Marketing Manager – DACH

About the role

As the B2B Marketing Manager for the DACH region, you will own the integrated B2B marketing strategy and execution for Germany, Austria, and Switzerland. You will work closely with local Sales and GTM leadership to translate market insight, revenue priorities, and global launches into locally relevant programs that generate pipeline, accelerate complex opportunities, deepen customer relationships, and grow AI adoption.

Key responsibilities

• Develop and execute a full‑funnel B2B marketing plan aligned with regional revenue goals and market opportunities.
• Partner with the DACH Consumer Marketing Lead to ensure coordinated B2B and B2C strategies while maintaining clear accountability for B2B pipeline.
• Set and own pipeline targets for the region, demonstrating measurable contribution to opportunity creation and revenue outcomes.
• Collaborate with Sales and GTM leadership on territory planning, target‑account prioritisation, and quarterly business reviews.
• Design and launch programs across demand generation, account‑based marketing, content, events, and partnerships, tailored to senior technical decision‑makers.
• Work with Marketing Operations to define audiences, build campaign infrastructure, maintain data quality, and provide performance reporting.
• Translate global campaigns and product launches into locally relevant initiatives that reflect DACH market dynamics and language.
• Serve as the DACH voice in regional planning, bring local customer stories to the wider organisation, and develop repeatable playbooks.

Required profile

• 12+ years of experience in integrated B2B, field, demand‑generation, or account‑based marketing, preferably in enterprise technology, cloud, AI or SaaS.
• Proven track record of driving measurable pipeline and revenue impact through integrated B2B programs in complex, long‑sales‑cycle environments.
• Experience partnering with enterprise sellers and Sales leadership on account prioritisation, pipeline reviews, and opportunity acceleration.
• Strong commercial judgement, operational discipline, and ability to make data‑driven investment decisions.
• Deep understanding of DACH enterprise buying dynamics, cultural nuances, and regulatory context.