Brand and Communications Manager

About the role

The Brand and Communications Manager will lead Sailun Tyre Europe's trade communications and public relations strategy across Europe. This role is pivotal in strengthening the company's reputation among industry stakeholders, managing media relationships, and positioning the brand as a trusted leader in the tyre sector.

Key responsibilities

• Develop and maintain strong relationships with key European trade journalists, editors, publishers and industry media.
• Build and continuously expand a high‑quality network of media contacts across priority European markets.
• Identify media opportunities that enhance the company's visibility and manage media inquiries.
• Coordinate interviews with company executives and technical experts.
• Organise media briefings, press conferences, product demonstrations and participation at industry events.
• Develop and execute a comprehensive European PR strategy that supports commercial objectives and corporate reputation.
• Create press materials including releases, media kits, feature articles, executive messaging and opinion pieces.
• Coordinate communications around new product launches and technology announcements.
• Support regional brand development with customers, particularly in Germany.

Required profile

Required skills