Campaign & PR Manager (Freelance, 40–50%)

About the role

We are seeking a freelance Campaign & PR Manager to lead the public campaign for BRIGHT, a nationwide storytelling project funded by the German Federal Office for Migration and Refugees. Working 40–50% of full‑time, you will shape the narrative, drive engagement and support migrant‑led communities across Germany.

Key responsibilities

• Develop and execute the integrated campaign from September to December 2026.
• Define the campaign narrative, key call‑to‑action and manage the content calendar.
• Coordinate social‑media production, with a focus on short‑form video (Reels/TikTok).
• Lead press and media outreach, building relationships with journalists and outlets.
• Build partnerships with NGOs, cultural institutions and mission‑driven brands.
• Manage ambassadors and oversee paid social advertising to boost Story Map downloads.
• Conceptualise and deliver a creative guerrilla activation in public spaces.
• Monitor and evaluate performance using download, reach and engagement metrics.

Required profile

• Proven experience designing and delivering integrated communication or advocacy campaigns across digital and offline channels.
• Strong PR and media‑relations skills, including pitching and follow‑up.
• Experience planning and managing short‑form video content (Reels/TikTok) and community storytelling.
• Excellent project‑management ability to coordinate multiple workstreams and external collaborators.
• Experience building partnerships with NGOs, cultural institutions or mission‑driven brands.
• Knowledge of paid social advertising and campaign optimisation (advantageous).
• Confidence using campaign analytics to assess performance and act on insights.
• Fluent in German (written and spoken) and strong English proficiency.
• Ability to work independently in a hybrid setting with regular meetings in Berlin.
• Genuine commitment to social impact, migration, diversity and narrative change; lived migration experience is highly valued.

Required skills

• Reels/TikTok video production
• Paid social advertising platforms
• Campaign analytics tools

What we offer

• Freelance contract with flexible hours (40–50% workload).
• Hybrid work arrangement based in Berlin.
• Opportunity to shape a high‑visibility national storytelling project.
• Collaboration with a small, ambitious, migrant‑led team.