City Lead – Berlin

About the role

The City Lead is the general manager of BEAT81’s Berlin market, responsible for the overall performance of the city’s studios, members, coaches and commercial results. You will run Berlin end‑to‑end, treating it like your own company and ensuring a thriving community for coaches, staff and members.

Key responsibilities

• Attract, develop and retain a high‑performing coach community, working through Fitness Managers.
• Hire, coach and develop Studio Managers, Fitness Managers and Front‑of‑House staff, fostering a solution‑oriented culture.
• Maintain and elevate the member experience, ensuring hospitality standards, community feel and a memorable studio environment.
• Drive Berlin’s growth and profitability, monitoring performance metrics and acting proactively on market changes.
• Set strategic focus, prioritize initiatives and empower the team to execute.
• Leverage BEAT81’s marketing, product, technology and finance resources to support the city and share best practices with other locations.

Required profile

• 6+ years of experience leading multi‑site, people‑heavy operations in hospitality, fitness, retail or a similar sector, with full commercial ownership.
• Proven general‑manager mindset: building teams, leading people and owning outcomes.
• People‑first leadership style, capable of inspiring coaches and staff.

Required skills