Country Manager

About the role

This senior leadership position is responsible for driving the commercial strategy and market expansion of an innovative outdoor‑living technology company in Germany. The role combines strategic planning, channel development, and brand positioning to accelerate growth in a fast‑moving smart‑device sector.

Key responsibilities

• Lead Germany’s commercial strategy, revenue performance, and regional market growth.
• Build, manage, and optimise distributor and retail partner networks across multiple channels.
• Identify new market opportunities using data insights and regional intelligence tools.
• Strengthen brand presence through effective go‑to‑market actions and competitive positioning.
• Recruit, mentor and support regional teams while aligning with global leadership.
• Provide product training, gather market feedback and collaborate with technical teams for continuous improvement.
• Represent the company at key industry events and partner activities.

Required profile

• Bachelor’s degree with strong communication skills in English, Chinese and German.
• 15+ years of sales or business development experience in Germany, preferably within smart devices, consumer tech or related sectors.
• Proven success in channel management, market growth and strategic execution.
• Strategic thinker, collaborative leader, comfortable operating in dynamic, fast‑growing environments.

Required skills

What we offer

• High strategic impact with ownership of one of the company’s most important markets.
• Opportunity to shape strategy and influence global direction in a fast‑growing industry.
• Leadership autonomy to build, scale and transform the region.
• Work in an innovation‑driven environment focused on connected devices and enhanced consumer experiences.