CRM Manager

About the role

A hands-on CRM Manager is sought to own and execute customer communications across key lifecycle touchpoints. The role combines creative messaging, marketing automation and data-driven optimisation to drive customer engagement, retention and loyalty.

Key responsibilities

• Manage day-to-day customer communication channels, including email marketing, SMS, in-app messages and newsletters
• Create creative content and marketing messaging tailored to customer segments and lifecycle stages
• Ideate and implement CRM strategies across the customer journey
• Develop and run retention initiatives to reduce churn, increase LTV and boost long-term engagement
• Build, monitor and optimise trigger-based campaigns and automated journeys in HubSpot and other tools
• Monitor retention KPIs and campaign performance regularly
• Run A/B tests on messaging, timing and format, and use insights to improve
• Maintain reports and dashboards measuring CRM effectiveness
• Work cross-functionally with Product, Data, Creative and Development teams

Required profile

• 3+ years of experience in CRM, email marketing, lifecycle marketing or customer retention in a B2C e-commerce setting
• Bachelor's degree in Marketing, Industrial Engineering, Business or a related field
• High-level English; German is a plus

Required skills

• Hands-on HubSpot experience
• Building workflows, user segmentation lists and journey maps
• Analytical mindset and experience with tools such as Tableau, Data Studio or Mixpanel