Digital Manager – Consumer Products DACH

About the role

As a Digital Manager within L’Oréal’s Consumer Products Division, you will own and optimise the brand’s digital ecosystem across the DACH region. You will act as the strategic bridge between brand marketing, IT and external partners, translating digital trends into concrete actions that boost visibility, consumer experience and data‑driven growth.

Key responsibilities

• Define and execute the brand’s Search & GEO strategy to maximise visibility in AI‑driven search environments.
• Develop and steer the D2C website strategy, focusing on UI/UX optimisation, first‑party data collection and content road‑maps.
• Lead the Ratings & Reviews programme, integrating consumer sentiment into media planning and SEO assets.
• Manage external digital agencies and technology partners (CMS, UX/UI, etc.) to ensure seamless execution.
• Monitor performance, create best‑practice guidelines and collaborate with the CDO team to implement Large Language Model frameworks.

Required profile

• Minimum 3 years of digital marketing experience, preferably in FMCG, beauty or retail.
• Strong understanding of modern search, SEO, GEO targeting and owned‑website ecosystems.
• Passion for AI tools, prompt engineering and emerging technologies.
• Proven ability to work cross‑functionally and translate data insights into actionable strategies.

Required skills

• SEO and GEO targeting
• Content Management Systems (CMS)
• UX/UI design principles
• Bazaarvoice or similar review platforms
• Large Language Models (LLMs)
• AI tools and prompt engineering
• Data analysis for performance monitoring

What we offer

• A culture of learning, personal development and entrepreneurship.
• Opportunities to shape innovative beauty‑tech solutions.
• Access to a global network of over 86 000 colleagues.