Digital Marketing Internship (f/m/x)

About the role

Join the BMW Group’s European digital marketing team as a Digital Marketing Intern. You will work on paid media campaigns for premium automotive brands such as BMW and MINI, gaining hands‑on experience across multiple markets.

Key responsibilities

• Support paid media campaigns on Social Media, Paid Search and Programmatic channels.
• Coordinate with external agencies and internal stakeholders from local offices.
• Manage smaller digital media projects, ensuring timely delivery.
• Prepare reports and analyses to optimise media performance and efficiency.
• Collaborate with a diverse team covering Italy, Spain, the UK, the Nordics and Poland.

Required profile

• Enrolled in Business Administration, Marketing or a related field.
• Strong analytical mindset with high attention to detail.
• Ability to work independently and flexibly within a team.
• Fluent German (minimum C1) and English.

Required skills

• Microsoft Outlook
• Microsoft Excel
• Microsoft PowerPoint
• Adobe Analytics (advantage)
• Google Analytics (advantage)

What we offer

• Comprehensive mentoring and onboarding.
• Personal and professional development opportunities.
• Flexible working hours and mobile work options.
• Attractive compensation.
• Student apartments in Munich (subject to availability).