Digital Marketing Manager

About the role

myFirst is seeking a Digital Marketing Manager to boost brand visibility across Europe through social media, digital campaigns, influencer collaborations, product reviews, blogs, PR outreach and online media coverage. The role is hands‑on, fast‑moving and focused on creating online buzz that resonates with parents, kids and media.

Key responsibilities

• Manage social media campaigns on Instagram, TikTok, YouTube, Facebook and other platforms.
• Generate content ideas for product launches, viral campaigns, seasonal promotions and family‑tech storytelling.
• Collaborate with influencers, parenting creators, bloggers, YouTubers, journalists and review sites to secure product reviews and media coverage.
• Plan and execute digital campaigns that drive awareness, engagement, traffic and product discovery.
• Support blog content, SEO‑friendly articles, gift guides, backlinks and website campaign pages.
• Coordinate product seeding, influencer deliverables, PR materials, media kits and campaign reports.
• Track campaign performance, social engagement, PR coverage, competitor activities and market trends.

Required profile

• 4–7 years of experience in social media, digital marketing, content marketing, influencer marketing, PR or e‑commerce marketing.
• Experience in consumer electronics, lifestyle, parenting, kids products, toys, DTC or e‑commerce brands is a plus.
• Fluent English; additional Mandarin, German or French is a plus.
• Hands‑on, creative and comfortable working in a startup environment.

Required skills

• Strong understanding of Instagram, TikTok, YouTube, Facebook and online trends.
• Ability to create campaign ideas, content angles, captions, PR hooks and product stories.
• Experience working with influencers, bloggers, reviewers, media or agencies.