Head of SEO and AI Visibility

About the role

The Head of SEO and AI Visibility will define and scale a global organic growth strategy for a fast‑moving, product‑led company based in Germany. You will own the evolution of SEO beyond traditional search, expanding visibility across AI‑driven discovery channels and large language model ecosystems.

Key responsibilities

• Develop and execute a global SEO strategy covering technical SEO, content, on‑page and off‑page initiatives to boost organic traffic and revenue.
• Lead, mentor and grow a team of SEO specialists and external contributors, fostering a culture of experimentation.
• Prioritise the SEO roadmap based on revenue goals, organic performance metrics and AI visibility indicators such as citations and brand presence in AI search.
• Design and implement AI visibility optimisation strategies to improve discoverability on AI search platforms and large language models.
• Collaborate with Product, Engineering, Marketing and Analytics teams to embed SEO priorities into product development.
• Establish a structured experimentation framework for hypothesis testing, measurement and reporting.
• Shape content strategies by identifying growth opportunities, optimising templates and managing refresh cycles.
• Monitor SEO health through audits, KPI tracking, competitive analysis and risk management.

Required profile

• Proven experience leading SEO teams and delivering measurable organic growth at a senior level.
• Strong analytical mindset with data‑driven decision‑making skills.
• Passion for emerging AI‑driven discovery channels and large language model ecosystems.
• Excellent collaboration skills across cross‑functional teams.

Required skills

• Technical SEO
• AI visibility optimisation
• Large language model ecosystems