Head of SEO
Digital Waffle · Berlin
Job description
About the role
We are a fast‑growing performance‑marketing company looking for an SEO Lead to own and scale the organic growth of our international affiliate portfolio. Based in Berlin with a hybrid work model, you will shape strategy, execute campaigns and drive commercial results across multiple content‑led websites.
Key responsibilities
- Define and implement the SEO strategy for a portfolio of high‑performing affiliate sites.
- Launch new affiliate properties from concept to live across several markets.
- Improve on‑page and off‑page SEO to boost rankings, traffic and revenue.
- Design and run backlink acquisition and link‑building programmes.
- Conduct keyword research, competitor analysis and market sizing to uncover new opportunities.
- Manage relationships with publishers, agencies and external partners.
- Lead, mentor and develop a team of SEO Content Managers.
- Collaborate with Product, Content and Commercial teams to prioritise high‑impact initiatives.
Required profile
- Proven experience leading SEO strategy in affiliate marketing, publishing or high‑growth digital businesses.
- Strong leadership record with experience managing and developing SEO teams.
- Native German speaker with fluent English.
- Commercial mindset with the ability to link SEO performance to traffic, conversions and revenue.
- Comfortable working in a fast‑paced, entrepreneurial environment.
Required skills
- On‑page SEO optimisation
- Off‑page SEO and link‑building
- Keyword research
- Competitor analysis
- Backlink acquisition strategies
- Content‑led SEO strategy
What we offer
- Competitive salary up to €85,000 per year.
- Hybrid working model in Berlin.
- Opportunity to lead a growing international SEO function.
- Collaborative environment with leading publishing partners.
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Published 1 month ago
Expires 3 days from now
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Digital Waffle
Berlin
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