Internship Marketing & Sales - Global Training Projects & Digital Learning

About the role

BASF SE is offering an internship in its Management Consulting department in Ludwigshafen, starting on 1 or 16 February 2027, for a minimum of three and ideally up to six months. As part of the global Marketing & Sales Academy, you support the development and delivery of learning solutions for Marketing and Sales employees worldwide, contributing to global training projects, digital learning formats and internal communication.

Key responsibilities

• Support the planning, coordination and implementation of global Marketing and Sales training projects.
• Contribute to internal communication and community management by engaging internal audiences.
• Analyze training data to derive insights and recommendations for improving learning offers.
• Use AI and GenAI tools to develop and enhance learning concepts, content and feedback processes.
• Create management presentations and communication and marketing materials for internal target groups.
• Develop and revise digital media and learning formats such as e-learning and microlearning.
• Maintain SharePoint pages, intranet portals and other digital communication channels.
• Research current Marketing and Sales topics and turn complex content into practical learning solutions.

Required profile

• Enrollment in a Bachelor's or Master's programme in Business Administration, Marketing and Sales, International Business or a comparable field.
• Ideally a mandatory internship as part of the study programme.
• Availability for at least three to six months.
• Fluent written and spoken English; German is a plus.
• Proactive, reliable and independent working style, especially in a virtual setting.

Required skills

• Data analysis skills and the ability to turn complex information into clear presentations and materials.
• Confidence with Microsoft 365, especially PowerPoint and Excel.
• Experience with AI and GenAI tools.
• Practical skills in digital media, digital learning, content creation and learning technologies.

What we offer

• A practical phase applying theory to varied tasks and projects.
• A Teambuddy for questions and regular feedback.
• Networking with colleagues from different perspectives and fields of work.
• Internship compensation.
• Flexible working hours depending on location and area of work.