Key Account Manager – DACH Region

About the role

Farmina Pet Foods is seeking an experienced Key Account Manager to lead strategic partnerships across the DACH region (Germany, Austria, Switzerland). You will be responsible for growing the company’s commercial presence, building long‑term relationships with key distributors and retailers, and driving sustainable business growth.

Key responsibilities

• Develop and execute strategic account plans for key customers in the DACH market.
• Build and maintain relationships with distributors, buying groups, veterinary networks, specialty retail chains and other strategic partners.
• Identify opportunities to expand Farmina’s footprint within existing accounts and acquire new strategic customers.
• Lead commercial negotiations, including annual agreements, pricing, promotions and contract renewals.
• Monitor customer performance, create action plans and drive sales growth and profitability.
• Collaborate with sales, marketing, customer service, supply chain and finance teams to ensure seamless execution.
• Analyse market trends, customer needs and competitor activity to uncover growth opportunities.
• Prepare forecasts, business reviews and performance reports.
• Represent Farmina at customer meetings, industry events and trade exhibitions.

Required profile

• Bachelor’s degree in Business, Marketing, Veterinary Medicine, Animal Science or a related field.
• Several years of experience in key account, national account or strategic sales management.
• Proven track record managing large retail chains, distributors or strategic customers.
• Strong commercial negotiation and contract management abilities.
• Analytical mindset with experience using CRM systems and sales reporting tools.
• Self‑driven, proactive and comfortable working remotely in an international environment.
• Willingness to travel across the DACH region.

Required skills

• CRM systems
• Sales reporting tools