Key Account Manager – Grocery & Discount Channels (DACH)

About the role

We are seeking a commercially minded Key Account Manager to drive growth for our Grocery, Discount and Department Store channels across the DACH region. Based in our LEGO Sales Office in Grasbrunn, you will work in a hybrid model (3 days on‑site, up to 2 days remote) and own the full client lifecycle from strategic planning to POS execution.

Key responsibilities

• Manage and develop strategic key accounts, ensuring revenue growth and customer satisfaction.
• Create and execute best‑in‑class account sales plans with accurate forecasting and ambitious activity calendars.
• Analyse sales data, market trends and customer behaviour to identify opportunities and improve performance.
• Build strong relationships with key account stakeholders to secure long‑term partnerships.
• Lead negotiations for contracts and agreements, aligning terms with company objectives.
• Coordinate with logistics, marketing and customer development teams to ensure smooth execution of account strategies.

Required profile

• Several years of experience managing major accounts in the German grocery, drug‑trade or discount landscape.
• Proven track record of driving sales growth and profitability.
• Strong analytical ability to translate market trends and sales data into actionable strategies.
• Excellent communication skills and fluency in German and English.

Required skills

• Advanced Excel proficiency.