Performance Marketing Creative Strategist

About the role

We are seeking a high‑impact Performance Marketing Creative Strategist to turn paid‑social creative into a scalable acquisition engine. You will own the creative strategy for Meta and expand successful concepts to TikTok, YouTube and Pinterest, driving predictable, investor‑grade growth.

Key responsibilities

• Own the creative acquisition strategy for Meta, identifying scalable angles and shaping testing structures with media buyers and agencies.
• Design and execute structured creative testing frameworks: hypothesis, concept, test plan, metrics, and scale/kill decisions.
• Lead creative production, develop hooks and messaging, brief rapid‑turn creators, and manage multi‑variant testing and fatigue control.
• Translate performance data, cohort analysis, funnel metrics and experiment results into actionable creative decisions.
• Build scalable creative systems, including workflows, testing libraries and AI‑supported processes to reduce time‑to‑winner.
• Stay ahead of platform and creative trends, anticipating format shifts and consumer attention changes.

Required profile

• Deep understanding of paid‑social creative performance on Meta and other platforms.
• Proven experience designing structured experiments, interpreting performance signals and cohort/LTV data.
• Ability to turn insights into stronger creative concepts that improve ROAS and CAC.
• Strong collaboration skills with media buyers, videographers, designers and UGC creators.

Required skills

• Meta (Facebook) Ads
• TikTok Ads
• YouTube Ads
• Pinterest Ads
• A/B testing
• Data analysis and cohort analysis

What we offer

• Opportunity to shape a fast‑growing acquisition engine.
• Close partnership with cross‑functional creative and media teams.
• Impactful role in a high‑growth, investor‑backed company.