Performance Marketing Manager

About the role

We are seeking a Performance Marketing Manager to lead user acquisition and optimise marketing performance for our international digital products. Based in Germany, you will work in a data‑driven, remote‑first environment, turning insights into actionable growth strategies.

Key responsibilities

• Monitor, analyze, and optimise key performance metrics across marketing funnels and acquisition channels.
• Evaluate campaign effectiveness using KPIs such as ROI, LTV, ARPU, CTR, CPC, CPM, CPA, CPL, GGR, and NGR, and provide actionable recommendations.
• Prepare and present regular performance reports highlighting insights, trends and strategic recommendations.
• Conduct in‑depth data analysis to identify patterns, correlations and optimisation opportunities.
• Audit and optimise conversion funnels, landing pages, creatives and user journeys.
• Develop, test and validate hypotheses through A/B testing and experimentation.
• Analyse competitor activities, market trends and emerging opportunities.
• Collaborate with cross‑functional teams to improve user experience and support product growth.

Required profile

• Proven experience in performance marketing, digital acquisition or marketing analytics with responsibility for paid traffic optimisation.
• Strong understanding of performance marketing metrics, attribution models, conversion funnels and customer lifecycle analysis.
• Experience working with business intelligence and analytics platforms such as Tableau, Google Analytics or FullStory.
• Solid knowledge of user segmentation, cohort analysis, customer journey mapping and user‑flow optimisation.
• Hands‑on experience designing, analysing and interpreting A/B tests to support marketing and product decisions.
• Excellent analytical skills with the ability to interpret large data sets, identify trends and translate findings into business recommendations.
• Strong communication skills to present insights to stakeholders.

Required skills

• Tableau
• Google Analytics
• FullStory