Sales Director Europe – Bread Packaging Solutions

About the role

We are the global market leader in reusable packaging containers (RPCs) for fresh food, helping to make the food supply chain more sustainable. As Sales Director Europe for our Bread RPC solutions, you will drive growth across the European bakery sector, positioning our circular packaging as the industry standard.

Key responsibilities

• Develop and execute a Europe‑wide growth strategy for Bread RPC solutions aligned with corporate objectives.
• Identify market trends, customer needs and new opportunities within the European bakery and bread value chain.
• Acquire new business and build trusted relationships with senior stakeholders in procurement, supply chain, operations and sustainability.
• Lead strategic sales initiatives from engagement through negotiation and implementation, maintaining a strong pipeline across key markets.
• Promote Bread RPC solutions as the preferred packaging standard, fostering collaboration among producers, logistics providers and retailers.
• Manage and expand key accounts, ensuring successful implementation and high customer satisfaction.
• Collaborate with international teams (operations, supply chain, marketing, finance, sustainability) to deliver tailored solutions.
• Own revenue targets, define pricing and commercial strategies, and provide data‑driven insights to senior leadership.

Required profile

• University degree in Business, Supply Chain, Engineering, Food Industry Management or related field; MBA is a plus.
• Extensive commercial leadership experience in packaging, pooling, logistics, FMCG, food production or similar industries.
• Proven track record of selling complex, value‑driven solutions to large multinational organisations.
• Deep understanding of the European bread and bakery industry, its stakeholders and supply‑chain structures.
• Experience with reusable packaging, transport packaging, pooling systems or circular‑economy approaches.
• Strategic and commercial mindset with strong analytical capabilities.

Required skills

What we offer

• Opportunity to lead European market expansion for a sustainability‑focused leader.
• Collaborative, innovative environment with cross‑functional teams.
• Competitive compensation package aligned with senior leadership roles.