Sales Director Europe

About the role

You will own Veloq’s commercial motion across Europe, building a repeatable sales engine from the ground up. The position combines enterprise hunting with true commercial leadership, reporting directly to the CEO and shaping pricing, positioning, and strategy.

Key responsibilities

• Own the EU revenue target, close the first major enterprise customers and drive the next wave of growth.
• Deepen existing qualified accounts, expand them and open new enterprise opportunities across Europe.
• Build and maintain a strong pipeline with disciplined forecasting and coverage.
• Refine the sales playbook – from ICP and buyer personas to messaging, qualification and deal stages.
• Lead consultative sales of complex warehouse automation and software solutions, translating technical capabilities into clear business value.
• Partner with product, operations, legal and finance to ensure deals are winnable and smoothly handed over to implementation.

Required profile

• 10+ years in enterprise SaaS or supply‑chain/logistics technology sales.
• At least 5 years in senior commercial or hunter roles with a proven record of €1M+ ARR quota achievement.
• Strong experience selling to retail, grocery or logistics operations at C‑level or VP level.
• Deep understanding of warehouse automation and e‑grocery economics.
• Demonstrated people‑management skills – coaching, performance management and building a high‑performance sales culture.
• Fluent English; additional European languages are a plus.

Required skills

• Salesforce (or similar CRM) proficiency.
• Experience using AI‑driven sales tools for pipeline acceleration.