Sales Director – Germany (Dresden/Bremen)

About the role

Applus+ Laboratories is seeking an experienced Sales Director to lead its German commercial organisation from Dresden, with responsibilities also covering Bremen. You will define and execute the sales strategy, drive revenue growth, and strengthen relationships with key customers across strategic industries.

Key responsibilities

• Define and implement the German sales strategy aligned with European objectives, targeting revenue, profitability and market share growth.
• Lead, coach and develop the German sales team, setting clear KPIs and fostering a customer‑focused culture.
• Expand presence in existing and new markets, manage major commercial negotiations and framework agreements.
• Oversee strategic accounts, participate in executive‑level meetings and coordinate with technical and operational teams.
• Collaborate with Operations, Marketing, Technical Experts and European Commercial teams, providing regular performance and market reports.

Required profile

• Bachelor's or Master's degree in Engineering, Business Administration, Materials Science or a related field.
• Minimum 10 years of B2B technical sales, business development or commercial leadership experience.
• Proven track record of managing sales teams and delivering profitable growth.
• Experience in testing, certification, engineering services, industrial technology, manufacturing, automotive, aerospace, energy or related sectors is highly desirable.

Required skills