Senior Brand Insights Expert - Brand Health & Consumer Panel

About the role

Beiersdorf AG is looking for a seasoned insights expert in Brand Health Tracking and Consumer Panel/Penetration data, based in Hamburg, Germany. The role advises senior stakeholders from day one, turning complex data into clear strategic direction and shaping key growth initiatives. It suits someone who wants to influence business decisions at the highest level.

Key responsibilities

• Translate Brand Health Tracking and Consumer Panel data into clear, actionable insights and recommendations that inform brand strategy, business decisions and marketing actions.
• Connect Brand Health and Penetration data with business, category and marketing metrics to understand brand performance and its drivers.
• Analyse brand performance to identify key drivers, challenges and growth opportunities, presenting them in executive-level storytelling.
• Act as a strategic insights partner and consultant, challenging assumptions and turning business needs into analytical and research approaches.
• Build relationships with senior stakeholders such as managing VPs and Board members and drive the Brand Health and Brand Penetration growth agenda.
• Ensure methodological rigor by continuously improving research approaches.

Required profile

• Extensive experience in Consumer & Market Insights / Market Research within FMCG or consumer goods.
• Strong expertise in Brand Health Tracking and Consumer Panel / penetration data.
• Ability to connect data beyond tracking and panel data, such as retail data and business metrics, into clear business implications.
• Experience across multiple markets; combined agency and client-side experience is a plus.
• Fluent English, written and spoken; additional languages are a plus.

Required skills

• Strong analytical and strategic thinking.
• Excellent storytelling, communication and senior stakeholder management.
• Experience with data visualization tools such as Power BI is a plus.

Applications are open until November 25.