Senior Director, Brand Management – Germany

About the role

The Senior Director, Brand Management leads the end‑to‑end brand agenda for the full portfolio of sparkling flavors in Germany. Reporting to the Vice President of Marketing, this senior leader is responsible for shaping long‑term brand vision, driving sustainable growth, and delivering market‑leading performance across all consumer groups, categories, and channels.

Key responsibilities

• Define and execute the total brand strategy for Germany, creating long‑term and annual plans that drive brand growth, market‑share expansion, and consumer relevance.
• Oversee integrated brand plans covering media, creative, innovation, packaging, customer activation, shopper marketing, and commercial execution.
• Lead performance routines to monitor brand health, net sales revenue, gross profit, equity, and penetration, and drive continuous improvement.
• Guide the innovation pipeline, ensuring relevance, differentiation, and strong execution; partner with IMX, media, and creative teams for best‑in‑class platforms.
• Collaborate closely with the Customer & Commercial Senior Director to align brand and commercial plans across all channels.
• Act as the senior brand counterpart to bottler leadership, shaping joint system plans and ensuring cohesive alignment with franchise, supply‑chain, and finance teams.

Required profile

• Proven senior leadership experience in brand management or marketing, preferably within the beverage or consumer goods sector.
• Deep consumer, cultural, and market insight with a track record of delivering growth and market‑share gains.
• Strong ability to lead multidisciplinary teams and influence cross‑functional partners at global, regional, and local levels.
• Demonstrated expertise in integrating brand strategy with commercial execution and bottler partnership.

Required skills